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The Small Business Owner’s Handbook to Search Engine Optimization

by Manoj Jasra Last week I caught up with Stephen Woessner, the author of The Small Business Owner’s Handbook to Search Engine Optimization .  In his book, Stephen outlines a 15-step process to help improve the performance of your website in organic search.  In our chat, Stephen gave me some insight into his latest SEO book. [Manoj]: Your book is targeted at Small Businesses, talk to us about the importance of small businesses understanding the foundations of SEO in order to really kickstart their website(s)?   [Stephen Woessner]: A small business owner needs to take advantage of every possible competitive advantage, especially during this challenging economy — and having an effective Web presence is one of the best strategies to increase sales.

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The Small Business Owner’s Handbook to Search Engine Optimization

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