by Scott Buresh Even with the cookie-type behavioral advertising technology, there was a way for users to prevent these ads from targeting them. They could set their machines not to accept any cookies at all by setting their browser security setting to high. This solved the privacy issue, although many websites would (intentionally or not) render improperly with this setting on. In recent news on the behavioral advertising technology front, Microsoft announced that its newest Internet Explorer, version 8, would have a mode called “InPrivate Blocking” that would prevent cookies from being placed on any machine. At first glance, it would seem that either: A

Original post:
The Evolution of Online Advertising Technology – More Targeting, Less Privacy (Part Two)

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