by Mike Moran Image via Wikipedia Sometimes I can tell just by the way they sidle up to me at a conference. They look around to make sure no one is watching, and then they half-whisper to me out of the side of their mouths, “Just between you and me, what is the trick to search marketing?” Now, you are all reading this column because you think I am some kind of high-fallutin’ book writing, Twittering, blogging search marketing expert, so I have decided, for the first time, to publicly reveal the all-time top-secret search marketing trick. Just promise that you won’t tell anyone else. (Or at least look both ways and half-whisper out of the side of your mouth if you do.) The all-time top-secret trick to search marketing is to have what your customer wants. You need to have the right information to answer their questions. You must have the right arguments to overcome their objections. You must have the right offer to fit into their budget

Originally posted here:
The All-Time Top-Secret Search Marketing Trick

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Tags: business, colleagues, customer, customers, helpfulness, internet-marketing, marketing, objections, publicly-reveal, questions, search engine marketing, social media, tell-ourselves, your-customer

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