by Mike Moran Image by horizontal.integration via Flickr Last week in this space, I urged organic search marketers to focus on optimizing for one keyword per page , rather than taking a scatter shot approach where they are trying to shoehorn many keywords into the same landing page. I knew that it wasn’t the normal advice that people hear, but I wasn’t prepared for how many comments and questions I got, so I thought it was worth revisiting the topic this week. If you’re still unpersuaded about the approach of targeting one keyword per page, I want to take another shot at it. I got lots of questions about this stark advice, most along the lines of, “Yeah, but can’t I target several keywords effectively with the same page?” The short answer is that you can, but I can’t guarantee how successful you’ll be. Let’s take an example

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Targeting one keyword per page–controversial?

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Tags: advice, along-the-lines, doing-the-right, flickr, landing-page, organic search, space, words

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