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Is 2011 The Year of the Social Media Bubble

Saturday, August 28th, 2010 Posted in internet | No Comments »

by Eric Brown Several camps are starting to chant that 2011 may well be the year of  The Social Media Bubble . I would not proclaim to be able ... Read more..

Interview of LinkedIn’s Marketing Manager – Andrew Chang

Monday, July 26th, 2010 Posted in internet | No Comments »

by Manoj Jasra Search Engine Strategies is less then a month away and this year it's taking place at the Moscone Center in San Francisco. Earlier this week I ... Read more..

Using Micro Goals to Fine Tune Your Social Media Campaigns

Friday, July 23rd, 2010 Posted in internet | No Comments »

by Jennifer Laycock   Earlier this week, I explained the concept of micro goals in regards to social media and why it's so important to track such a large ... Read more..

Understanding and Establishing Micro Goals for Your Social Media Campaigns

Tuesday, July 20th, 2010 Posted in internet | No Comments »

by Jennifer Laycock A few weeks ago I wrote a handful of articles on how to develop a proper social media strategy by developing goals , breaking those goals ... Read more..

Guilt by Association: Do You Really Know Who You Are Linking To, Parts 1-12

Monday, July 19th, 2010 Posted in internet | No Comments »

by Stoney deGeyter Note: Recently I've gotten some ribbing from friends and colleagues about my exceedingly numerous multi-part posts. In order to wean myself off my favorite form of ... Read more..

How to Know When Your Site Needs Social Media Before SEO

Thursday, July 15th, 2010 Posted in internet | No Comments »

by Jennifer Laycock Every now and then Search Engine Guide's Associate Editor Stoney deGeyter finds himself on the phone with a potential client trying to talk them into putting ... Read more..

How to Know When Your Site Needs SEO Before Social Media

Tuesday, July 13th, 2010 Posted in internet | No Comments »

by Jennifer Laycock Every now and then I find myself on the phone with a potential client trying to talk them into putting our conversation on hold and giving ... Read more..

Is it time to reassess your linking strategy?

Thursday, July 8th, 2010 Posted in internet | No Comments »

by Mike Moran I wrote a post in this space over a year ago that advised small businesses on how to attract links to their Web sites . In ... Read more..

Break Your Goals into Micro-Goals to Make Them Achievable

Tuesday, July 6th, 2010 Posted in internet | No Comments »

by Jennifer Laycock Here's the thing about goals. They're well intentioned and broad in focus and we wave them around as if we're really proud of these lofty ideas ... Read more..

Understanding the Three Primary Goals of Social Media

Thursday, June 24th, 2010 Posted in internet | No Comments »

by Jennifer Laycock Earlier this week, I wrote a post about the need to build a social media strategy around specific goals instead of simply launching a presence because ... Read more..