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	<title>Linkbidgold.com Blog &#187; running</title>
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		<title>Find Your Blog&#8217;s &#8216;Bigger Idea&#8217;</title>
		<link>http://blog.linkbidgold.com/find-your-blogs-bigger-idea</link>
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		<pubDate>Wed, 07 Jan 2009 22:10:24 +0000</pubDate>
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		<category><![CDATA[running]]></category>
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		<description><![CDATA[ by Mack Collier Most companies are pretty boring.&#160; Most company blogs are pretty boring.&#160; And you guessed it, most companies that blog spend way too much time blogging about themselves.&#160; So how do you excite readers?&#160; By finding your blog's 'bigger idea'. A big mistake that many businesses make when they launch a blog is that they position it as a promotional tool.&#160; Instead, most blogs function much better if they cover a larger area, such as an industry that the company operates within, or its relevant subject matter.&#160; Instead of blogging about your company's pet grooming products, why not blog about how to properly groom your pet?&#160; Instead of blogging about your listings on your realty blog, why not blog about 10 Questions You Must Answer Before Buying Your New Home?&#160; The idea is to create value for your readers by educating them and creating informative content.&#160; Instead of focusing that education on your company and its offerings, find your company's 'bigger idea', and blog about that.&#160; The idea is to provide value and education for your readers, and as a byproduct, this helps not only create value for your readers, but it also helps establish your expertise.&#160; Which would you rather read about, a blog that focuses on the running shoes that a company sells, or a blog that focuses on running?&#160; Find the 'bigger idea' for your blog.&#160; It will make your blog more interesting to your readers, and it will help you promote your company. Check out our small business news site. 


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