Understanding and Establishing Micro Goals for Your Social Media Campaigns
Tuesday, July 20th, 2010 Posted in internet | No Comments »
by Jennifer Laycock A few weeks ago I wrote a handful of articles on how to develop a proper social media strategy by developing goals , breaking those goals ... Read more..Matching Tactics to Goals Enables a Stronger Social Media Plan
Thursday, July 8th, 2010 Posted in internet | No Comments »
by Jennifer Laycock The past few days, I've been talking about the need to establish solid goals around which to build you social media efforts. We've looked at why ... Read more..10 Steps to Courageous Leadership
Wednesday, June 30th, 2010 Posted in internet | No Comments »
by Stoney deGeyter Leadership isn't just for those with the title or position of leadership. Every person, in any given situation, is a leader of something. You may not ... Read more..Understanding the Three Primary Goals of Social Media
Thursday, June 24th, 2010 Posted in internet | No Comments »
by Jennifer Laycock Earlier this week, I wrote a post about the need to build a social media strategy around specific goals instead of simply launching a presence because ... Read more..Use Ad Testing to Help Reach Your PPC Marketing Goals – Part 2
Thursday, June 24th, 2010 Posted in internet | No Comments »
by Mike Fleming OK, so you get this previous post about ad testing and you set up some tests... Related posts:Use Ad Testing to Help Reach Your PPC Marketing ... Read more..Are You Planning Your Social Media Backwards?
Tuesday, June 22nd, 2010 Posted in internet | No Comments »
by Jennifer Laycock When it comes time to put together a social media strategy for your company, there are a few key steps you need to consider before getting ... Read more..Using Account Organization to Spend PPC Dollars More Effectively – Part 2
Thursday, June 3rd, 2010 Posted in internet | No Comments »
by Mike Fleming In my last post, we took a look at a good reason for an account manager to make separate campaigns in an AdWords account . If ... Read more..Six Reasons Marketers Love Blogs
Friday, April 9th, 2010 Posted in internet | No Comments »
by Jennifer Laycock The last year or so has seen a mad rush of marketers heading into the world of social media to set up Twitter accounts, gather Facebook ... Read more..The Fallacy of Search Engine Marketing Only
Thursday, March 4th, 2010 Posted in internet | No Comments »
by Scott Buresh Allow me to offer a pre-emptive caveat - I own a successful search engine marketing company. Like most businesses, we are constantly trying to expand our ... Read more..Six Lessons from a Wooden Boy: Lesson Three: Don’t be a Social Media Jackass
Tuesday, January 6th, 2009 Posted in internet | No Comments »
by Jennifer Laycock There's just something about the anonymity of sitting behind a computer screen that makes people do stupid things. Related posts:Six Lessons from a Wooden Boy: Lesson ... Read more..