Using Micro Goals to Fine Tune Your Social Media Campaigns
Friday, July 23rd, 2010 Posted in internet | No Comments »
by Jennifer Laycock Earlier this week, I explained the concept of micro goals in regards to social media and why it's so important to track such a large ... Read more..Understanding the Three Primary Goals of Social Media
Thursday, June 24th, 2010 Posted in internet | No Comments »
by Jennifer Laycock Earlier this week, I wrote a post about the need to build a social media strategy around specific goals instead of simply launching a presence because ... Read more..It Isn’t Good Content Unless it’s SEO’d Content
Thursday, June 3rd, 2010 Posted in internet | No Comments »
by Stoney deGeyter People who believe that SEO is the devil's work have a point. Such proclaimers can stand side by side with those who say lawyers are bad, ... Read more..How to Optimize Your PPC Campaign to Profit From Every Click (Advanced)
Thursday, May 27th, 2010 Posted in internet | No Comments »
by Stoney deGeyter Warning: This is a very complicated and math heavy post. It is best read slowly in small doses to ensure you can fully digest it all. ... Read more..How to Optimize Your PPC Campaign to Profit From Every Click (For Beginners)
Tuesday, May 25th, 2010 Posted in internet | No Comments »
by Stoney deGeyter Google, Yahoo and Bing have made setting up pay-per-click (PPC) campaigns fairly easy and painless. Within hours you can have your ads up and running, and ... Read more..Six Reasons Marketers Love Blogs
Friday, April 9th, 2010 Posted in internet | No Comments »
by Jennifer Laycock The last year or so has seen a mad rush of marketers heading into the world of social media to set up Twitter accounts, gather Facebook ... Read more..Six Reasons SEOs Love Blogs
Wednesday, April 7th, 2010 Posted in internet | No Comments »
by Jennifer Laycock With so much social media focus on sites like Twitter, FourSquare and Facebook these days, it's easy for companies to neglect one of the single most ... Read more..How to Increase the Conversion Rate of Your Website
Tuesday, January 19th, 2010 Posted in SEO | No Comments »
The conversion rate is the most important web metric in a commercial website. Conversions lead to sales and sales leads to profits this is why a good conversion rate is ... Read more..Quickly Diagnosing Problems in Analytics
Friday, September 18th, 2009 Posted in internet | No Comments »
by Manoj Jasra [Guest Post by Tom Demers] If your boss is anything like mine, you don't just hand over reports and call it a week/month/quarter/etc. When traffic ... Read more..One Simple Step to Building Credibility
Thursday, September 3rd, 2009 Posted in internet | No Comments »
by Stoney deGeyter I'm going to start this article with the conclusion, so if you read no more than this first paragraph you can walk away knowing the most ... Read more..