Google Analytics: Benchmarking Analysis and Visitor Profiling Methods
Wednesday, July 28th, 2010 Posted in SEO | No Comments »
Google Analytics is not only useful for tracking the unique visitors to a website you can also use it for setting goals and even tracking your most popular content. In ... Read more..Win a $3500 Online Marketing Scholarship from MarketMotive (and Help a Non-Profit to Boot)
Wednesday, March 31st, 2010 Posted in internet | No Comments »
by Jennifer Laycock If you're looking to further your education in online marketing or know of a non-profit that could use an educational boost of their own, you're going ... Read more..How can small businesses measure offline sales?
Tuesday, March 16th, 2010 Posted in internet | No Comments »
by Mike Moran Image via Wikipedia Often, I work with businesses trying to determine the return on investment for their online marketing. For e-commerce companies, it's not that hard. ... Read more..Are You Undervaluing Your Web Site?
Tuesday, February 2nd, 2010 Posted in internet | No Comments »
by Mike Moran Image by liewcf via Flickr When I see the same issue coming up for so many clients, it makes me think that something more is at ... Read more..How to Avoid Bloated Performance Expectations from Google’s Keyword Tool
Saturday, January 23rd, 2010 Posted in internet | No Comments »
by Jeff Howard Google's keyword research tool is an excellent resource for generating keyword ideas and also trending which keywords deliver a higher volume of searches. But, note the ... Read more..Rankings, Competitors and Analytics in One
Friday, January 22nd, 2010 Posted in internet | No Comments »
by Manoj Jasra Search Engine rankings may not be as meaningful as they once were, however they still do hold some value, and if they are combined with things ... Read more..Google Local Business Listings are Being Hijacked Again
Thursday, January 14th, 2010 Posted in internet | No Comments »
by Jennifer Laycock It's happened before and it will probably happen again. Nearly a year after local search gurus reported on a major hijacking problem with Google Local Business ... Read more..Four (ok twelve) Reasons to Build a Social Media Strategy for 2010
Monday, December 14th, 2009 Posted in internet | No Comments »
by Jennifer Laycock As a small business social media strategist, I'm very happy to see so many companies finally beginning to recognize the need to invest some of the ... Read more..Are search metrics optional?
Thursday, December 10th, 2009 Posted in internet | No Comments »
by Mike Moran Image via Wikipedia Trust me. Related posts:Are search metrics optional? by Mike Moran Image via Wikipedia Trust me. I...Peeling Back the Onion: Metrics that Matter ... Read more..Focus on Your Core Community
Sunday, September 27th, 2009 Posted in internet | No Comments »
by Eric Brown So, You have a Company Blog, are your getting the results you expected? And, what about when your company blog is NOT about your core product. ... Read more..