by Jennifer Laycock With more and more people signing on to social sites like Twitter and Facebook, companies are working overtime to figure out how to make the companies, products and offerings go viral. While I’ve written quite a few article about the theories behind preparing a campaign that’s likely to go viral, the truth is that some of the most effective viral campaigns are also the simplest. Sometimes it’s less about creating a great idea and more about enabling the spread. I saw the perfect example of this earlier today while hunting for a pair of sandals. I was looking for a pair of slip-on Croc sandals to replace a pair that broke last week. Since I’m going camping with friends this weekend, I wanted to make sure I had replacements before we head out on Thursday. There aren’t any local stores here in Canton that sell this style of Crocs, so I headed to Zappos, knowing I’d get fast, free shipping. Unfortunately, Zappos doesn’t carry Crocs.

Read the original post:
Sparking Viral Spread – Make it Easy For Them

Related posts:

1. Six Keys to a Viral Message that Sticks – Part Four: Carry Credibility by Jennifer Laycock Anyone who knows anything about viral...
2. Six Keys to a Viral Message that Sticks – Part Six: Tell a Story by Jennifer Laycock I've spent the last month offering...
3. Six Keys to a Viral Message that Sticks – Part Five: Tap into Emotions by Jennifer Laycock We all do it. We fight...
4. Cast Your Vote for the Best Online Marketing Articles by Jennifer Laycock It's that time of year again....
5. Important Elements of a Viral Marketing Campaign It s every marketer s dream deliver a message so...

Tags: consumer, customer, discount, facebook, guide, personal, power, search-engine, shoebuy-com, social, standard, style, tools, twitterverse, ups

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.