by Beth Harte There seems to be a school of thought among marketers and businesses that social media is just about the tools like Twitter, Facebook, LinkedIn, other social networks and that’s it. It’s like saying nail, hammer, wood, and ruler. If we look at the definition of social media from Wikipedia : “Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences…” See that word that’s highlighted, discussing? That’s an important word in the definition of social media because it gives social media a new context. It’s one thing to just share information in a one-way traditional marketing sense and something quite different to do it via social media

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Social Media…it’s about the tools right?

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Tags: construction, facebook, interaction, linkedin, marketing, only-the-tools, project, social, social media, varied

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