by Jennifer Laycock With so much social media focus on sites like Twitter, FourSquare and Facebook these days, it’s easy for companies to neglect one of the single most powerful social media tools available: their blog. In fact, for companies who are looking to increase their search engine optimization efforts, a well-crafted blog can make a dramatic difference. In fact, HubSpot released a study last summer showing some dramatic search related differences for companies including blogs as part of their content strategy. Their data shows small businesses who blog have an average of 97% more inbound links, 434% more indexed pages and 55% more visitors. Those numbers all tie together pretty easily to make good sense. SEO 101 makes it clear inbound links are a crucial part of building up search engine rankings. Those links, combined with a flush of freshly indexed pages leads to higher rankings for more terms which, in turn, leads to higher visitors levels. But just what is it about blogs that make SEOs love them so much? Let’s take a look at six key factors that help blogs outperform your average business site when it comes to delivering organic search traffic. Reason #1: Speed of Link Building Perhaps the most powerful aspect of blogs when it comes to search engine optimization is the speed with which you can build inbound links.

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Six Reasons SEOs Love Blogs

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Tags: business, conversion, eyes, facebook, outbound-links, rankings, search-engine, SEO

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