by Jennifer Laycock Anyone who knows anything about viral marketing knows one of the primary reasons it’s so effective is because the message carries the credibility of those who share it. While we may not be willing to listen to a message from an advertiser, we’re nearly always willing to listen to a message from friends and family. Of course there’s a challenge in getting your viral campaign to pick up the credibility that comes with being passed from one person to another. You have to get that first person to pass it along. If that first person has received the message directly from the advertiser, where does the credibility come from

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Six Keys to a Viral Message that Sticks – Part Four: Carry Credibility

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