by Stoney deGeyter The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries. On-Page Optimization A website can do just fine online without SEO. PPC, social media and other properly implemented off-line marketing efforts can really help a site succeed online with little or no SEO. But unless and until you begin to SEO your site it will always under perform, never quite reaching its fullest potential. Without SEO, you’ll always be missing out on a great deal of targeted traffic that the other avenues cannot make up for. So where do we start? SEO can be so broad and vast that we often don’t know where we should begin, what will give us the greatest impact, and how to move forward. That’s what I hope to answer here.

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SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask) – Part 2

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Tags: ask, average, efforts, people, ppc, product pages, search, SEO, time, twittersphere

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