by Mike Moran Image by Getty Images via Daylife People who know how to do offline marketing are often mystified by how to get started with search marketing. They know how to think about their market segments in terms of demographics, so they know which magazines to buy ads in and which industry trade shows to attend. But search seems somehow different, because there are no demographics to latch on to.

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Search Keywords Are Your Market Segments

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Tags: blade-server, business, demographics, difference, getty-images, images, market segment, marketing, message-between, messaging, web search engine

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