by Jennifer Laycock With the holiday shopping season already in full gear online, paid search prices are going to be going up. After all, more competition equals higher prices. That means you’ll need to make sure every ad you create has the best shot at landing you a conversion. To do that, you really need to understand how to write great ads. Karen Thackston tackles the topic of writing paid search ads that pre qualify in a great post over at Marketing Words this week. Since AdWords has recently made some changes to the way they calculate Quality Score, it’s becoming a little easier for companies to use their paid search ads to pre-qualify buyers. In the past, there was a bit of danger to pre qualifying because Google used your click thru rate as part of Quality Score, which meant you would pay more for ads with less clicks

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Maximize Your Paid Search Budget with Better Ads

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Tags: google adwords, holiday, karen thackston, marketing-words, paid search ads, paid-search, quality score, quality-scores, shot-at-landing, take-the-time, time, time-it-matches, words

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