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Leveraging Blogs and Feeds for SEO

by Manoj Jasra SES Chicago 2008 , is happening this week and features a session on the topic of “SEO Through Blogging and Feeds.” Lee Odden, CEO of TopRankMarketing.com, is an expert on this topic and is a panelist at this session at SES Chicago. I had a chance to catch up with Lee, to get his insight on SEO through blogging and feeds. [Manoj]: Is there a specific Blog platform you prefer or recommend? [Lee Odden]: We prefer WordPress and use it as much as possible. There are simply too many plus points with it and over the past 3+ years of focusing on WordPress as a blog platform, we’ve had plenty of time to test. [Manoj]: The difficult part of Blogging is after it’s setup, when you have to create a consistent writing schedule – what can bloggers do keep their motivation going? [Lee Odden]: Motivation for blogging must start with something to say. If that’s a problem, then blogging is a lost cause. People that start a blog solely as a SEO exercise are going to run into issues with sourcing content.

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Leveraging Blogs and Feeds for SEO

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