by Mike Moran I wrote a post in this space over a year ago that advised small businesses on how to attract links to their Web sites . In that article, I offered the somewhat contrarian advice that spending lots of time begging sites to link to you might be time better spent building content that entices them to do the same thing, but without you having to ask. Recently, someone commented on that post, asking why their link building efforts aren’t working and wondering how to do better. Here is part of what was asked: I built this site over 60 days ago, spent 45 days linking with search engines, Squidoo sites, my blogs, etc, but now when I do a link search thru webmaster tools, i see 128 links, all mostly from a few sites that i know. I don’t see anything from pages that i purposely linked to mine, and what about the submission to 800 search engines and 45 directoriess a month ago. I get email every day that I have been added, but still only 128 links. If i do this same link search in Yahoo, I get a totally different number and higher. So, link building, done the old-fashioned tin cup way, can be quite difficult. As the questioner has learned, Google doesn’t like to come clean about how many links you really have.

Excerpt from: 
Is it time to reassess your linking strategy?

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