by Manoj Jasra One of the presenters at this year’s SES Chicago is Search Marketing Veteran, Bruce Clay. Bruce will be leading a session on the topic of SEO tools: “tools that will help you to accomplish your tasks including indexing, competitive analysis, site ranking, diagnosing and remedying problems, page level information, site level information, on-page optimization and much more.” I had a chance to ask Bruce a few questions about his session and how he leverages SEO Tools for his own strategies. [Manoj]: With so many different tools available, how should search marketers go about evaluating the quality of a tool’s results.   [Bruce Clay]: Tools present data, not wisdom, so every search marketer has a responsibility to select tools that answer questions. Even with analytics tools, they are at best sample-based. It is not an exact counter (JavaScript issues) so we are sealing with degrees of significance anyhow. Where there is variation is when the meanings change from vendor to vendor, so what one sees as a unique visitor may be unlike the others

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Interview: Bruce Clay on SEO Tools

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Tags: advertising, bruce-clay, chicago, competition, find-the-right, presenters, search, select-the-most, social media, steve, veteran

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