by Debra Mastaler An article in our local newspaper caught my eye today; it was a short piece on how the public relations department in a neighboring County were going to offer a variety of new programming on their school and government cable channels. The article went on to say County administrators were interested in expanding local news coverage and pointed out how the school system was using YouTube to host its video’s. Government cable…You Tube… expanding coverage… my link spidey senses got all tingly as the marketing ideas whirled in my head.   I immediately started thinking about the opportunities this might present a small business and headed over to the County site to see how and where to submit video content.  Here’s what I found on the Production Request page:   All York County Government and York County School Division offices, departments, agencies, governing bodies, boards and commissions are eligible to submit requests for programs, public announcements for cablecast or internal use, and/or requests for program production services to the Division of Video Services. Other individuals or groups are not eligible unless sponsored by an eligible user.   Ok so maybe not the dot-gov-link-gold-mine I had first envisioned but still, this may have link building potential through direct and residual links. If your business caters to local government or the school division, look for sponsored programs and special events where local business people are called upon to donate goods and services.

Here is the original:
Guilty (in a good way) By Link Association

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Tags: brand building, building links, business, green, individuals, link-building, opportunities, pointed-out-how, video

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