by Manoj Jasra A few months ago Bryan Eisenberg and John Quarto-vonTivadar released an in-depth guide on testing using Google Website Optimizer called, ” Always Be Testing .” I had the opportunity to go through the book and thought that anyone could read it and quickly implement a testing framework using Google’s website optimizer. I recently got the chance to interview co-author Bryan Eisenberg to get his thoughts on his motivations for writing the book and the benefits readers can get from it.   [Manoj]: Can you start by providing some insight into your motivations for writing the book: ” Always Be Testing ” [Bryan]: Google released Website Optimizer a few years ago. It’s evolved and improved greatly in that time, and a lot of people are using it now. But the biggest challenge people face is, “what do I test?” My partner, John Quarto-vonTivadar and I wrote “Always Be Testing” to provide readers with a guide to learning what to test, how to test, and in what order to test. While many companies are testing, even more companies should be testing who are not currently doing so. Google Website Optimizer represents a painless and cost-effective way to begin testing. Because you can get started in 30 minutes and because it’s free, it cancels out all the usual excuses of time and budget. In fact it turns those excuses completely around with the challenge “well since it’s simple and costs nothing, why aren’t you testing?” Certainly a forward-looking company has got to figure that their main competitors are testing, and people then begin to see ways to build a culture of testing within their business as well as the economic value of continuous improvement. [Manoj]: There are numerous organizations who don’t take the time to test their content/landing pages - what does it take to make testing a priority for them

Original post: 
Google Website Optimizer: Always Be Testing

Related posts:

1. Puppy’s Picks - 11/25/08 by Jennifer Laycock I scan hundreds of feeds and...
2. Need Help with Google Analytics Filters? by Manoj Jasra Google Analytics filters allow you manage...
3. Leveraging Blogs and Feeds for SEO by Manoj Jasra SES Chicago 2008 , is happening...
4. What Does Google Know About You? by Manoj Jasra Obviously if you use are a...
5. Need Help with Google Analytics Filters? by Manoj Jasra Google Analytics filters allow you manage...

Tags: analytics, competition, competitors, conversion, game, leave-out-folks, motivations, press, search-engine, thoughts, time, videos, words

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.