by Mike Moran For big companies going online in the ’90s, the Internet was a shocker, laying bare all the silos within their organizations, as those units communicated directly to customers, with no homogenizing layer of customer service in between. So, if each of your business units had a different system for processing returns, it was no longer the poor telephone rep who had to deal with the crazy systems, now it was your customers. Over the years, those problems have been worked through, but it is an example of how the Internet reveals the true colors of your business. Small businesses need to worry about that, too. Image via CrunchBase I speak to small business owners every day who are petrified of what will be said about them on Yelp and other online review sites. To an extent, this is a reasonable fear, because anyone can be wrongly attacked online, especially in anonymous social media venues.

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Does the Internet show the true colors of your business?

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Tags: customer service, fish, internet, question, show-the-world, small-business, social media, store, true, yelp inc.

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