by Stoney deGeyter This is part 11 of a 12 part series on keyword research . This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign. Phase IV: Organizing Keywords for Success Making SEO Successful Organizing your keywords into an effective marketing strategy is the most important of the four phases of keyword research outlined in this document. While most often SEOs and keyword researchers focus on the research phases, organizing your keyword properly can truly help you create a vastly more successful optimization and marketing campaign. Let’s use the analogy of building an engine to help us understand the value in this final step in the process. Phase I of the process is all about understanding what type of engine you’re working with. You’re analyzing the various aspects of the engine to get a better understanding of what exactly you’re working with. By identifying the right core terms you have a better understanding of how to proceed in building a successful optimization campaign. The next two phases are about learning which parts you’ll need to give your engine the proper tune up. You’re figuring out what are the best phrases to use and discarding those that obviously won’t give your website the best performance.

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Comprehensive Guide to Keyword Research, Selection & Organization, Part XI

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