by Sage Lewis WebWorkerDaily has a nice article on several very cool social media monitoring tools . If you aren’t monitoring the social media space for your brand name and probably your own name, you are leaving yourself open for potential damage. Be sure and visit our small business news site.
SEO 101 – Part 12: Everything You Need to Know About Page Content
by Stoney deGeyter The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries. Headings The first place to begin in writing your content is to create a great heading for each page
Best Keyword Ranking Tools for SEO by WordStream
by Sage Lewis Best Keyword Ranking Tools for SEO – Wordstream did a nice job showing us some of the free and paid search engine rank checking tools out there. If you haven’t updated your rank checking tool recently (or in the past several years) you should check out what is out there now. Be sure and visit our small business news site.
Mobile SEO: Create, Post, and Track Content on the Go
Who says you have to do all of your SEO in the office You ve probably considered getting some work done on the road but blanched if you own a laptop with the power to do it it seems to be a truism that the better the performance you get the heavier the laptop. Is there a way to get all the applications you need onto a device that fits in your pocket Yes indeed this article will introduce you to SEO applications that work just fine on your smart phone … Download a Free Trial of Windows 7 Reduce Management Costs and Improve Productivity with Windows 7
How to Create a Text Marketing Campaign
by Sage Lewis American Express OPEN Forum has a good article on how to create a solid text marketing campaign . This gives you some good, concrete tips on how to get started.
How can small businesses measure offline sales?
by Mike Moran Image via Wikipedia Often, I work with businesses trying to determine the return on investment for their online marketing. For e-commerce companies, it’s not that hard. They can use their Web analytics to see how many people are coming to the site and how many actually convert by checking out. But what if you sell offline? Then it’s not so easy. Just about any company can put a special phone number on their site that appears nowhere else. If anyone calls it, you know they came from your Web site, so you can tie that eventual sale back to your Web marketing. Small B2C companies need to find a way to link their online activity to what they do offline, often that involves some form of couponing.
More CrawlTrack Tips and Techniques for Webmasters
In part one you learned the important concepts and steps for installing and integrating CrawlTrack into your website. In this part you will learn how to maximize the use of CrawlTrack in dealing with website statistics. You will also learn how to maximize the security of your website…. Business Productivity Online Suite From $10 per user per month. Includes a 12-month subscription. Min 5 seats.
SEO 101 – Part 11: Everything You Need to Know About SEO Copywriting
by Stoney deGeyter The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries. Copywriting No SEO is complete without good content. You can stuff keywords into the text all you want, and that might be okay to get you some decent keyword rankings for a time, but it won’t do anything to improve the long-term success of your business. A website without good copywriting is a sports car with an engine that doesn’t run. It doesn’t matter how pretty it is, the content is what is needed to provide your visitors the information they need in order for you to make the sale (or conversion, or whatever else you want your visitors to do.) Understanding Copy To the search engines the content on the page is just a bunch of words. Without making this too complex, the engines analyze the words in an attempt to determine what each page is about. If the web page covers too many different topics then it makes it difficult for the engines to determine which topic is prominent and deserves ranking.
Has Your Website Been Hacked?
Traffic is one of a site s most important assets because it is the primary element of conversions leading to sales. The number one source of website traffic is primarily search engines led by Google. However search engines do aim to provide the best results for their users so they will seriously penalize websites which are known to be hacked and hosting malware in their domains
WordPress 301 Redirect: Tips and Techniques
There are several instances when you administer WordPress blogs where you will need to perform a 3 1 redirect. It is one of the most important corrective actions you can take when moving content. No other methods are as friendly to search engines but it must be done correctly. This article will explain how….